Back-to-School “Journey of a Germ” Sell Sheet

LYSOL® PRO SOLUTIONS & MANIFEST, AUGUST 2024

Winner of a
GD USA 2024 American Graphic Design Award

CAMPAIGN GRAPHICS

Lysol® Pro Solutions, the B2B arm of Reckitt®’s hygiene portfolio, helps businesses boost cleaning staff productivity, build customer confidence, and meet elevated health and safety expectations with its trusted brand and proven performance. Each year, the team prepares for Back-to-School season with new campaign graphics to promote their top products. This year, the campaign focused on the “Journey of a Germ”—how germs can travel through a school on common items, such as backpacks.

Highlights include:

  • Custom illustrations that align with study findings

  • Marketing collateral, including sell sheets, banner ads, and social media graphics, versioned for distributors

  • Easy access to other digital content

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